Tuesday, 6 December 2011

REVIEW - Mr Johnsons Everyday Advance Rabbit


This is the second of my Mr Johnsons Everyday Advance food reviews. Today I'm reviewing the rabbit feed, which Mr Johnsons kindly sent me. The rabbits much obliged!

Mr Johnson's Everyday Advance Rabbit
The packaging looks attractively modern with its simple and clean purple and white scheme featuring a silhouette image of a rabbit. The labelling is clear with easy to see bullet pointed benefits of feeding the food. Information on the pack reverse is concise but very technical with too much printed word to read through. Its almost scientific approach makes it less pet owner friendly and more targeted toward the breeders market.

The product is a little small formed, bite sized nugget. The little nuggets have a course texture and are light fawn in colour. They smell sweetly of wheat with a slight aniseed scent.

Nuggets close up


The ingredients consist of: Wheatfeed, oatfeed, alfalfa, wheat, sunflower extract, ligno-cellulose, dried carrot, herbs, calcium carbonate, sodium chloride, biomos, Yucca schidigera extract and vitamins and minerals.
Fibre – 17%, Protein - 12%

The availability of Mr Johnsons is not wide but can be purchased conveniently from Wilkinsons.

The price for 1.5kg is £3.49. Competitively priced with leading brands, even slightly dearer against similar prices for 2kg.

The taste test. I laid out a scoop of Mr Johnsons next to the rabbits' current feed and they were instantly interested. Lucy, who is a very sensitive and picky eater, greedily ate the pellets on production of them. During playtime Lucy even actively tried to steal the nuggets and opened up a corner of the pack to eat them!

In my opinion Mr Johnsons for rabbits is a good quality nugget food with a strong appeal to even the pickiest of bunnies. The nuggets are compacted and stay in their form without excessive breaking and crumbling avoiding waste. I'm more than happy that one of our pickiest eaters does actually enjoy Mr Johnsons, and being a sufferer of malocclusion, the hard crunchy nuggets are good exercise for Lucy's teeth. These nuggets have a good recipe behind them and sound nutrition evidence. My only criticism would be the high price for a smaller than average pack size. If the pack was made a kg more, say 2.5kg for the same price, or brought down in price circa £2.99, then I would find it more competitive for the market. 4/5

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